Case 02 — Self-initiated concept
SÖLVE
Making an invisible product tangible enough to sell out.
01 — The problem
A perfumer with no brand equity was launching a first fragrance online — a product you cannot smell, cannot photograph honestly, and cannot explain quickly. Every luxury fragrance site leans on the bottle.
We had to sell what is inside the bottle: three notes and a feeling, to a visitor who will never get a sample.
02 — The creative bet
“Translate scent into a material you can touch.”
Scent became a refractive liquid — a volume you push, part, and watch recombine under the cursor. The perfumer's note pyramid became the film's structure: top, heart and base each hold a chapter, each a different colour of light through glass.
03 — The experience
Frame 01
The liquid
A custom refraction shader bends the page through a morphing volume. It resists, parts, and recombines — the closest a screen gets to viscosity.
Frame 02
The pyramid
Scroll descends the note pyramid — bergamot light at the top, smoke at the base. Each note re-lights the entire scene rather than changing a panel.
Frame 03
The bottle
The film closes on the only object: a tactile configurator — engraving, ribbon, edition of 500 — that turns a scent into a possession.
04 — The outcome
3.1×
category benchmark add-to-cart
11 days
to sell out the first run
Concept work — outcomes are modelled targets, not measured results.
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